SugarSin will be a modern sweet shop experience opening in central London later this year, billed as ‘non-traditional’ their brand identity was undertaken by UK based design agency And Smith who developed a more sophisticated retail proposition for both adults and children.

“…our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.”

With delicate type and a vibrant pink candy-floss colour palette this identity initially sets a very familiar sweet and feminine tone common for confectionery. What differentiates this project is the contrasting use of cut and paste photography to create an unusual world inhabited by balloon ice cream, flying zebras and lollipop men. This unique blend imbues an almost Alice In Wonderland tea-party visual narrative and creates a distinctive style more reminiscent of an experimental design project rather than a commercial retail experience, which is refreshing. In my mind the result is an adult vision of a childhood memory and sets the brand up as a curious and unexpected visual treat.

For more information look here!

I love this branding for cocktail bar 'Adventure Bar'! Its so contemporary and fresh! Im loving the colour scheme of it all and the contrast between the striking bold text and the black and white imagery is so unique.

Liverpools first non-alcoholic bar, The Brink.

The Brink is run by national charity 'Action on Addiction' and is aimed at recovering alcoholics. Graphics designed by SB Studio.

Found this beautiful rebrand on thedisciplesofdesign and it has really inspired me for my up coming honours project...

The identity is based around an ‘NT’ logomark, which Interbrand Australia says has a ‘unique mirrored structure that allows applications and messaging to be rotated’.

The New Theatre, which was established 80 years ago, is one of the oldest independent theatres in Sydney. More about this can be found on:
www.thedisciplesofdesign.co.uk and www.designweek.co.uk

Just started back at uni for my 3rd and final year! Got my first brief of the year yesterday  so iv been doing some research today... stumbled some great business card ideas when I was looking for inspiration on the web!