To mark the 70th anniversary of F. Scott Fitzgerald’s death, Penguin Classics planned to publish hardback editions of six titles. The patterns evoke the jazz age of Fitzgerald’s stories, giving these books the elegance and glamour of the Art Deco period: the sense of ornate detail fused with the modernist aesthetic of mechanical repetition.
The combination of metallic foil and matt paper gives a tactile enhancement to the reading experience. The type panel fits with the deco theme and is echoed on the detachable bookmarks.
This is the branding and packaging for a chocolate company I found whilst browsing the net! I think its absolutely gorgeous... Its really eye catching and has a beautiful colour palette.
Id love to create something like this!
Here is my University Personal Project which involved creating my own brief.
I decided to look into cosmetic surgery and why people put there bodys under such dramatic circumstances to look good.
I wanted to raise awareness for cosmetic surgery by designing a Body Shop range of products as alternatives to surgery, based on the most popular bodily issues.
The Body Shop prides itself in selling all natural products, and what could be a more natural than these?
I kept a neutral theme throughout all the products and expressed each of the needs through the bottle shape or paper art, for example, the typography on the 'boob job' bra inserts has been embossed.
Been soooo busy recently so haven't been posting as much as usual i'm afraid! But here are some nice little packaging ideas iv been saving on my laptop for you :)
Beautifully crafted take on the old, much loved game of scrabble. Designed by Drew Capener... so elegantly done!
SugarSin will be a modern sweet shop experience opening in central London later this year, billed as ‘non-traditional’ their brand identity was undertaken by UK based design agency And Smith who developed a more sophisticated retail proposition for both adults and children.
“…our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.”
With delicate type and a vibrant pink candy-floss colour palette this identity initially sets a very familiar sweet and feminine tone common for confectionery. What differentiates this project is the contrasting use of cut and paste photography to create an unusual world inhabited by balloon ice cream, flying zebras and lollipop men. This unique blend imbues an almost Alice In Wonderland tea-party visual narrative and creates a distinctive style more reminiscent of an experimental design project rather than a commercial retail experience, which is refreshing. In my mind the result is an adult vision of a childhood memory and sets the brand up as a curious and unexpected visual treat.
For more information look here!